In the ever-evolving landscape of British menswear, few brands have managed to seamlessly blend heritage craftsmanship with contemporary design quite like Sirplus.
Born from a unique vision to repurpose surplus fabrics, this London-based label has grown into a sought-after sustainable fashion while maintaining a sharp focus on timeless, well-crafted wardrobe essentials.
The Origins of Sirplus
Founded in 2010 by Henry Hales, Sirplus began with a simple yet innovative idea —crafting high-quality garments from surplus fabrics left over from shirt-making mills and tailoring houses. Originally starting with luxury men’s boxer shorts, the brand quickly expanded into a full range of menswear, including waistcoats, over shirts, knitwear, and tailored jackets.
The name Sirplus is a clever play on words, combining the founder’s respect for British tailoring traditions with the brand’s commitment to using excess (or surplus) materials. This approach not only reduces textile waste but also allows Sirplus to offer unique and limited-edition pieces from premium-quality fabrics.
Craftsmanship and Sustainability
At its core, Sirplus champions a slow fashion ethos, focusing on well-made, durable garments that will last in your wardrobe. The brand sources fabrics from some of the best textile producers in Europe, including heritage wool mills in the UK and premium Italian linen suppliers. By repurposing surplus materials, Sirplus reduces environmental impact while celebrating the art of traditional craftsmanship.
Each collection reflects a refined but relaxed aesthetic, for a well-rounded wardrobe. From their signature Nehru jackets to their tailored over shirts, every piece showcases classic British tailoring and contemporary silhouettes.
A Staple of London Menswear
With flagship stores in Chelsea and Notting Hill, Sirplus has established itself as a key player in British menswear. The brand’s popularity extends beyond the UK, with those that are drawn to its commitment to quality, sustainability, and effortless style.
Sirplus continues to stay true to their founding principles—creating clothing with purpose, integrity, and heritage. In an industry often dominated by fast fashion, Sirplus stands out as a brand that respects tradition, embraces sustainability, and delivers timeless menswear.
Whether you're looking for a versatile overshirt, a tailored jacket, or a classic waistcoat, Sirplus offers a refined alternative.
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